ATB Storytellers is a multi-year initiative in partnership with ATB Financial, designed to collect and connect the stories of Alberta’s music history. ATB Storytellers is a multifaceted project that includes educational programming, an oral history recording initiative, live events with music icons, and an annual installation at Studio Bell within NMC’s special exhibitions.


With the support of ATB Financial, Trailblazers: Alberta is the third in a series of annual Studio Bell exhibitions showcasing Alberta’s rich music history. Featuring video interviews from the ATB Storytellers Oral Histories Project, this exhibition pays homage to the province’s hitmakers, musical masters, production pros, and industry leaders. Located on the second floor of Studio Bell, this installation is now open to the public and includes wall graphics, listening stations, and concert footage from Alberta’s music pioneers and up-and-coming artists.

The ATB Financial Alberta Oral Histories Recording Project collects, preserves, and shares Alberta’s music history by exploring the unique and powerful perspectives of musicians, fans, industry pioneers, and people whose lives have been touched by music in Alberta. Captured digitally and shared both online, and in exhibitions at NMC, these interviews provide an historical insight into the culture and growth of the province, and show how music weaves through the fabric of Alberta life.

See some highlights below, or check out all the videos on our online database.

Going to Nashville

Country singer Terri Clark talks about an early career setback that inspired her to go to Nashville.

For more videos of Terri Clark click here.

Music to Challenge Misconceptions

Transgender artist and advocate Rae Spoon on how they use music as a tool to change misconceptions.

For more videos of Rae Spoon click here.

The Trap Kit

Bob Everett, owner of Beat It Music Ltd., on the evolution of the drum kit in the early part of the 20th century.

For more videos of Bob Everett click here.

Introduction and song

World-renowned drum and singing group Northern Cree performs at Studio Bell and shares their thoughts on the power of music.

For more videos of Northern Cree click here.

Biggest Successes

Métis folk singer Laura Vinson on the educational and emotional impact her shows can have on audiences.

For more videos of Laura Vinson click here.

Moving to England

Multi-platinum selling crossover artist Raghav performs at Studio Bell and talks about moving to the U.K.

What Makes Sled Unique

Maud Salvi, Executive Director of Calgary’s Sled Island Music & Arts Festival, talks about what makes the indie music festival unique.

For more videos of Maud Salvi click here.

Calgary International Blues Festival

Cindy McLeod, producer and artistic director of the Calgary International Blues Festival, talks about the festival’s growth and its impact on new audiences.

For more videos of Cindy McLeod click here.


Connect with NMC

The ATB Storytellers Live Series is a succession of live interviews with Alberta music icons. Filmed at Studio Bell, home of the National Music Centre, each installment gives viewers an intimate look at the artist’s early life in Alberta, highlights from their career in the music business, and complete with special performances.

ATB Storytellers Live Series Holger Petersen interviews Jann Arden

Acclaimed Calgary-based singer-songwriter Jann Arden talks to Edmonton record producer and broadcaster Holger Petersen about her earliest memories of music, playing her first gig in downtown Calgary, and landing a record deal after almost 10 years in the music business.

For more info on Jann Arden click here.

For more info on Holger Petersen click here.

ATB Storytellers Live Series Jann Arden interviews Tegan and Sara

Calgary-born synth pop act Tegan and Sara talk to Alberta music icon Jann Arden about their songwriting process and creating music together, life in the public eye as queer artists, and the loyalty they feel from Calgary.

For more info on Tegan and Sara click here.

ATB Storytellers Live Series Kardinal Offishall interviews Raghav

Multi-platinum Canadian recording artist Raghav talks to legendary Toronto rapper Kardinal Offishall about growing up with immigrant parents in the suburbs of Alberta, finding his “sound” after moving to England, and his international breakthrough in India and the U.K.


More information

Become a Volunteer

More information

The National Music Centre Mailing List

Subscribe to receive news, updates and special promotions.